About Anonimo Firenze
Firenze Orologi Srl is a company that manufactures and distributes the watch brand Anonimo Firenze, representing mechanical watches manufactured in an artisanal way. The brand was founded in 1997, following a rather fortunate coinciding of events and meetings of several personalities. On the one hand, there was the founder, Federico Massacesi, who for many years was linked to the luxury world, more particularly to fashion house Salvatore Ferragamo, while on the other hand there was the presence of a small but prestigious Florentine traditional watchmaking atelier: that of the Ambuchi family (today proudly commemorated by writing Casemakers in Firenze since 1939, on our watch cases), all that combined with some of the professional skills achieved at historical Officine Panerai.