About The Swatch Group Ltd.
Longines is a luxury watches house based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company is owned by the Swatch Group. Its winged hourglass logo is the oldest registered for a watchmaker.
Longines is known for its 'Aviators' watches. A company director was a friend of Charles Lindbergh; after his transatlantic flight, Lindbergh designed a pilot watch to help with air navigation. Built to his specifications, it is still produced today.
Longines provided timers used at the first modern day Olympics in 1892. In 1899, Longines went to the North Pole with Arctic explorer Louis Amédée de Savoie. It was the first to use automatic timekeeping for the Federal Gymnastics, at Basel in 1912. Today, Longines remains a widely recognized name in sport watches and chronographs.