About The Swatch Group
The Hamilton Watch Company was established in 1892 when the Keystone Standard Watch Company was forced into bankruptcy and sold at a sheriff's sale to a group of Lancaster, Pennsylvania entrepreneurs whose "objective was to build only watches of the highest quality." During this same year, a merger took place between the newly established Lancaster based watchmaking concern and the Aurora Watch Company of Illinois. A decision was made to name the new company after James Hamilton, owner of a large tract of land which was granted to him from William Penn and included what is now the city of Lancaster. The new company would be known as The Hamilton Watch Company